Hands and Feet Play NYC in Pepsi's Super Bowl Halftime Intro

Mekanism's Ad Will Air Right Before Bruno Mars Comes On

Published On
Jan 31, 2014

Editor's Pick

Mekanism teams with Pepsi for a fun spot that will air before Bruno Mars comes on for the halftime show this Sunday. It features Manhattan -- and parts of Queens, Brooklyn and New Jersey -- being "played" like musical instruments.

Credits

Date
Jan 31, 2014
Brand:
Pepsi
Client:
Pepsi
Agency:
Mekanism
Creative Director:
Tommy Means
Creatives:
Kevin Mulroy
Producer:
Kati Haberstock
Design and Animation:
Mill+
Director:
Andrew Proctor
Director:
William McGregor
Execuive Director:
Stephen Venning
Executive Producer:
Ian Bearce
Executive Producer:
Kim Wildenburg
Producer:
Serena Noorani
Director, Photography:
Robert Yeoman
Line Producer:
Rob Mackler
Music House:
Hyperballad
Mix and Sound Design:
One Thousand Birds
Editing Company:
Work Post
Editor:
Ben Jordan
Edit Assist:
Trevor Myers
Edit Assist:
Jeanette Suleiman
Visual Effects Company:
The Mill
Producer:
Carl Phillips
Shoot Supervisor:
Leo Costa
Shoot Supervisor:
Francois Roisin
Shoot Supervisor:
Richard Lyons
Shoot Supervisor:
Emily Bloom
Colorist:
James Bamford
2D Artist:
Gary Driver
3D Lead Artist:
Francois Roisin
Nuke Lead Artist:
Leo Costa
2D Artist:
Edywn So
2D Artist:
Carl Norton
Nuke Artist:
Heather Goodenough
Nuke Artist:
Zissis Papatzikis
Nuke Artist:
Kirti Dave
Nuke Artist:
Garrett Honn
Nuke Artist:
Greg Spencer
3D Artist:
Jules Janaud
3D Artist:
Fabrice Le Nezet
3D Artist:
Adrian Russell
3D Artist:
Andres Eguiguren
3D Artist:
Gareth Bell
3D Artist:
Giacomo Cavalletti
Matte Painting:
Melanie Climent
Matte Painting:
Jiyoung Lee
Matte Painting:
Adam Willis
Matte Painting:
Alex Caldo
Matte Painting:
Aurelien Ronceray
Motion Graphics:
Henry Foreman
Motion Graphics:
Oliver Harris
Motion Graphics:
Shaun Leong-Williams

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Project Type