HBO Video : The Perfect Harmonica Present

The holiday campaign for HBO Video's DVD boxed sets has an added benefit: "DVDs make perfect gifts, so why not advertise them in wrapping paper that consumers can use," muses G&M Plumbing AD Brian Engleman. There's even a set of ads wit

Published On
Dec 02, 2004
The Perfect Harmonica Present

Editor's Pick

The holiday campaign for HBO Video's DVD boxed sets has an added benefit: "DVDs make perfect gifts, so why not advertise them in wrapping paper that consumers can use," muses G&M Plumbing AD Brian Engleman. There's even a set of ads with gift tags. All the executions make wry references to their respective shows, but at the same time maintain an appropriately festive air

Credits

Date
Dec 02, 2004
Client :
HBO Video
Creative Director :
Mickey Taylor
Creative Director :
Glenn Miller
Art Director :
Katie Carlile
Print Producer :
Anne Takehara
Art Director :
Brian Engleman
Illustrator :
Bill Hall
Copywriter :
Cary Ruby
Agency :
G&M Plumbing
Brand :
HBO Video

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Project Type