It may be 80 degrees in New York but the never-ending summer isn't stopping marketers from moving forward with holiday plans--early as usual. Furniture and home dÃ©cor brand Crate & Barrel has tapped actress Reese Witherspoon as its first-ever spokesperson, breaking the retailer's holiday campaign today.
Created out of Preacher, "Make this Season Merry and Just Right" has comedic fun with the type-A persona Witherspoon has cultivated in her onscreen roles, from "Election" badass Tracy Flick to her more recent turn as Madeline Mackenzie on "Big Little Lies."
In a 30-second spot, Witherspoon is the hostess with the mostess, juggling flaming cocktails with popcorn ornaments and taste-testing 37 varieties of cranberry sauce before settling on the best recipe for a holiday gathering. Shorter versions depict her crafting the perfect flaming garnish (after practicing with a fire extinguisher), serving a delicious cranberry sauce (after testing out tens of different versions) and assembling (and munching) popcorn decorations for the tree.
The ads will run digitally and on social media beginning Tuesday, more than two weeks earlier than Crate & Barrel's 2016 holiday effort. TV spots in 30-and 15-second versions will air nationally Oct. 29.
Read the full story behind Crate and Barrel's 2017 holiday marketing push here.