Reese Witherspoon Is a Hostess With the Mostess in Crate & Barrel's Holiday Campaign
Christmas Creep? Campaign From Preacher Gets Us Thinking About the Holidays
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It may be 80 degrees in New York but the never-ending summer isn't stopping marketers from moving forward with holiday plans--early as usual. Furniture and home décor brand Crate & Barrel has tapped actress Reese Witherspoon as its first-ever spokesperson, breaking the retailer's holiday campaign today.
Created out of Preacher, "Make this Season Merry and Just Right" has comedic fun with the type-A persona Witherspoon has cultivated in her onscreen roles, from "Election" badass Tracy Flick to her more recent turn as Madeline Mackenzie on "Big Little Lies."
In a 30-second spot, Witherspoon is the hostess with the mostess, juggling flaming cocktails with popcorn ornaments and taste-testing 37 varieties of cranberry sauce before settling on the best recipe for a holiday gathering. Shorter versions depict her crafting the perfect flaming garnish (after practicing with a fire extinguisher), serving a delicious cranberry sauce (after testing out tens of different versions) and assembling (and munching) popcorn decorations for the tree.
The ads will run digitally and on social media beginning Tuesday, more than two weeks earlier than Crate & Barrel's 2016 holiday effort. TV spots in 30-and 15-second versions will air nationally Oct. 29.
Read the full story behind Crate and Barrel's 2017 holiday marketing push here.
Credits
- Date
- Oct 10, 2017
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- Preacher
- Chief Creative Officer :
- Rob Baird
- Chief Executive Officer :
- Krystle Loyland
- Chief Strategy Officer :
- Seth Gaffney
- Executive Producer :
- Stacey Higgins Guerrero
- Producer :
- Jill Silberstein
- Creative Director :
- Kim Nguyen
- Copywriter :
- Kim Nguyen
- Creative Director :
- Kellyn Blount
- Art Director :
- Kellyn Blount
- Senior Brand Manager :
- Stephanie Smith
- Senior Strategist :
- Jess Neill
- Business Affairs :
- Miiko Martin
- Production Company :
- Caviar
- Director :
- Marielle Heller
- Executive Producer :
- Kim Dellara
- Line Producer :
- Michele Abbott
- Director, Photography :
- Brandon Trost
- Production Designer :
- Jonah Markewitz
- Edit House :
- Cut+Run
- Executive Producer :
- Bebe Baldwin
- Producer :
- Joanna Hall
- Editor :
- Frank Effron
- Assistant Editor :
- Christopher Kasper
- Mix :
- Corey Roberts
- Mix :
- Pony Sound
- Music :
- Sugar & The Hi Lows
- Music :
- Sugar Cookie
- Flame Artist :
- Nick Smith
- Colorist :
- Marshall Plante
- Color :
- ntropic
- Flame Artist :
- Finland Finish
- Art Director :
- Brunno Cortez
- Copywriter :
- Justin Han
Need a credit fix? Contact the Creativity Editors
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