No More Burned Popcorn, Thanks To New App From Pop Secret
Put your phone by your microwave and app ensures your snack doesn't go black
Published On
Jun 02, 2013

Editor's Pick
How do you perfect your popcorn without burning it? Pop Secret and Deutsch LA have teamed up to solve this problem (reportedly the number one consumer complaint faced by the microwave popcorn category) by creating an app, Perfect Pop. Users place their phone by their microwave and the app listens to the pops, to calculate the precise moment when their Pop Secret popcorn is perfectly done.
Perfect Pop is available for free download to any iPhone devices on the App Store or at PopSecretLabs.com. Since going live, it has already become one of the top 10 food apps and had 80,000 downloads, despite not having been publicly launched.
Credits
- Date
- Jun 03, 2013
- Brand :
- Pop Secret
- Client :
- Pop Secret
- Agency :
- Deutsch-Los Angeles
- Group Creative Director :
- Jason Elm
- Digital Executive Creative Director :
- Mathias Appelblad
- Creative Director :
- Cliff Leicht
- Creative Director :
- David DeRoma
- Digital Strategist :
- Charlotte Myerberg
- Inventionist :
- Jake Mitchell
- Inventionist :
- Mary Toves
- Digital Design :
- Pelun Chen
- Senior Designer :
- Katie Meza
- Senior Digital Designer :
- Laura Carpenter
- Copywriter :
- Kevin Martin
- User Experience Director :
- Arshad Samplewala
- Executive Creative Technology Director :
- Trevor O'Brien
- Creative Technology Director :
- Brian Jeremy
- Director, Integrated Production :
- Vic Palumbo
- Digital Production Director :
- Pam Scheideler
- Executive Digital Producer :
- Nathan Pitzel
- Senior Digital Producer :
- Negin Rod
- Chief Marketing Officer :
- Andrew Burke
- Senior Vice President, Category Business Team Leader :
- Craig Tokusato
- Associate Marketing Manager :
- Audrey Dorfman
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Project Type