A New Mom Gets a Surprising HR Review in an Uplifting Spot From Chicco

Documentary-Style Film Captures Her Genuine Reactions

Published On
Sep 22, 2016

Editor's Pick

Baby equipment brand Chicco filmed a real-life new mom returning to her workplace after maternity leave for a documentary-style spot to which parents everywhere will be able to relate.

Jessica (who works for an outdoor brand, and was selected from a shortlist of 20 couples), was filmed by agency MullenLowe attending a performance review with her head of HR -- an experience that can often be daunting, and indeed she starts out unsure of herself as she describes how her life has changed since parenthood.

Told she was being filmed for a branded documentary about work-life balance, Jessica was unaware of the performance review until immediately prior to filming, so her reactions are genuine as she watches video clips not only from co-workers but friends, family and even her husband. They all say she's doing an amazing job, and the spot delivers an uplifting message for new moms -- having a baby isn't the end of something, but the "start of everything."


Sep 22, 2016
Brand :
Client :
Agency :
Chief Creative Officer :
Mark Wenneker
Executive Creative Director :
Tim Vaccarino
Executive Creative Director :
David Weist
Associate Creative Director :
Allison Rude
Associate Creative Director :
Brian Leech
Executive Director, Integrated Production :
Liza Near
Director, Broadcast Production :
Zeke Bowman
Senior Integrated Producer :
Liz Shook
Producer Assistant :
Sarah Brennan
Business Affairs Director :
Kim Burns
Managing Partner :
Sheila Leyne
Social Communications Strategist :
Sheila Leyne
PR :
Sheila Leyne
Group Account Director :
Rebecca Ginsberg
Group Planning Director :
Elizabeth Paul
Client Executive :
Tom Gwiazdowski
Chief Financial Officer :
Tom Gwiazdowski
General Manager :
Brenda Liistro
Global Nursing Marketing and Product Engineering Director :
Federica Padoa
Senior Product Marketing Manager :
Caterina Faraca
Production Company :
Tool of North America
Director :
John X. Carey
Managing Director :
Oliver Fuselier
Executive Producer :
Robert Helphand
Producer :
Leslie Owen
Director, Photography :
Duncan Davidson
Editorial Company :
Wax NY
Editor :
Christopher Huth
Assistant Editor :
Drew Balke
Assistant Editor :
Ryan Harrington
Senior Producer :
Evan Meeker
Managing Director :
Toni Lipari
Color Correction :
Wax NY
Visual Effects :
Wax NY
Audio Post :
Plush - New York
Sound Design/Mixer :
Rob Fielack
Original Music :
Found Objects
Track :
Bouncing Around
Track :
New Discoveries

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