Nissan gets British Winter Olympics snowboard champion Jenny Jones to show off her moves to great effect in this spot for its Juke model. It's all action-packed sports, as Jones boards her way down a mountain, around a building, and down an escalator and concrete steps to end up at the car. To make it look even better -- and to emphasize the many ways the Juke can be customized -- there's some bright color thrown into the snow. The spot, by TBWA London, ends with the tagline "Personalize Your Thrill."