Snowboarding Olympian Jenny Jones Shreds for Nissan in This Mesmerizing Video

Automaker Gets British Champion to Show Off Her Moves to Emphasize the Juke's Customizability

Published On
Sep 23, 2014

Editor's Pick

Nissan gets British Winter Olympics snowboard champion Jenny Jones to show off her moves to great effect in this spot for its Juke model. It's all action-packed sports, as Jones boards her way down a mountain, around a building, and down an escalator and concrete steps to end up at the car. To make it look even better -- and to emphasize the many ways the Juke can be customized -- there's some bright color thrown into the snow. The spot, by TBWA London, ends with the tagline "Personalize Your Thrill."


Sep 23, 2014
Brand :
Nissan UK
Client :
Nissan UK
Creative Director :
Nick Cooper
Copywriter :
Darren Rosenberg
Art Director :
Daniel Quercioli
Agency Planner :
Vishal Badiani
Agency Account :
Chris Spenceley
Agency Account :
Oliver Forder
Agency Account :
Victoria Lee
Agency Account :
Caroline McCulloch
Agency :
TV Producer :
Poppy Manning
Production Company :
Black Diamond
Director :
Howard Greenhalgh
Production Company Producer :
Jim Odoire
Editor :
Alex Haines
Post Facility :
Electric Theatre Collective
Post Facility :
Colorist :
Aubrey Woodiwiss
Producer :
Serena Noorani
Sound Facility :
Song :
Do My Thang
Artist :
Audio Mixer/Sound Designer :
Michael Powell
Music :
Platinum Rye
Visual Effects :
Paul Wilmot

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