Peru : From Loreto for Loreto

Loreto, Peru goes to Loreto, Italy.

Published On
Jul 24, 2012

Editor's Pick

Last year, Y&R Peru and the Peruvian country brand sent Peruvian celebrities to Peru, Nebraska, to tell them about their "rights" as honorary Peruvians, through a giant display of Peruvian culture. Now, the Cannes Lions-winning stunt gets a follow-up, this time, across the Atlantic.

A delegation from Loreto, Peru, goes to Loreto, Italy, to share with them the history and culture of the Amazonian jungle, where the Peruvian Loreto is. The idea is: You're from Loreto too, you just don't know it yet.

Credits

Date
Jul 24, 2012
Brand:
Peru
Client:
Peru
Agency:
Young & Rubicam-Peru
Executive Creative Director/Production:
Flavio Pantigoso
Head of Art:
Christian Sanchez
Copywriter:
Flavio Pantigoso
Script Technical Consultancy:
Christopher Vsquez
Script Technical Consultancy:
Gino Bernabe
General Manager:
Eduardo Grisolle
Executive Agency Producer:
Patricia de la Cuba
Agency Producer:
Malena Mellado
Production:
Cine70 Films
Director:
Ricardo Maldonado
Assistant Director:
Lorena Salazar
Production Art Director:
Michael Spitzer
Executive Producer:
Paola Pastrana
Field Production:
Prisma Producciones
Field Producer:
Roxana Rivera
Field Producer:
Javier Sono
Field Production Coordinator:
Eliana Illescas
Production Company:
Far Out Films

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Project Type