PETA : Lion

Casting call.

Published On
May 11, 2012

Editor's Pick

Y&R New York and PETA try to draw attention to animal exploitation in movies, an issue that has come back into the spotlight after films like Zookeeper and We Bought a Zoo.

But instead of the usual heartbreaking shots of animals in captivity and in pain, this campaign tries to do something different and uses humor. The Wild Animal Agent Campaign uses Devon Dentler, a 'wild animal agent' played by Chris Wylde, in a series of videos directed by Biscuit's Clay Weiner, trying to convince animals to move to Hollywood.

The videos were teased through social media posts by Dentler, to drive people to WildAnimalAgent.com, where they could find the shorts. See them all on the right.

Credits

Date
May 11, 2012
Brand:
PETA
Client:
PETA
Agency:
Young & Rubicam-New York
Chief Creative Officer:
Jim Elliott
Creative Director:
Michael Schachtner
Creative Director:
Graeme Hall
Art Director:
Jon Leachman
Copywriter:
Andrew McMurchie
Senior Content Producer:
Tennille Teague
Vice President/Account Director:
Mike Acken
Senior Planner:
Tara Fray
Production Company:
Biscuit Filmworks
Director:
Clay Weiner
Producer:
Holly Vega
Line Producer:
Lisa Stockdale
Editorial Company:
Cosmo Street
Editor:
Aaron Langley
Editor:
Ken Rosenberg
Editor:
Tom Scherma
Assistant Editor:
Zack Winick
Producer:
Heather Richardson
Post and Grade:
MPC London & NY
Mix:
Sound Lounge
Sound Design:
Q Department
Client:
People for the Ethical Treatment of Animals (PETA)
Corporate Liaison:
Julia Galucci
Corporate Liaison:
Llana Sparrow

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Project Type