A new campaign by Brazilian pet retailer Petz addresses the dilemma of what to do when your relationship ends, but your ex's name is tattooed on your body.
Agency Ogilvy Brazil invited people who wanted their tattoos removed by a professional to come to Sao Paulo-based tattoo studio Tattoo You, and then surprised them. Instead of removing the tattoo, the tattoo artists came in holding a cute dog wearing a tag with the same name as the ex-partner. The message is this: why not adopt an abandoned dog, give them the name, and you'll never have to explain your tattoo again?
According to the agency, the stunt came as a complete surprise to all the people in the film and one, Debora Santana, has agreed to adopt the dog.
The campaign was created to highlight the issue of abadonment in Brazil: News Agency on Animal Rights ANDA estimates that there are over 30 million stray animals living in Brazil alone, of which 10 million are cats and 20 million dogs.