This funny campaign from Argentina, for P&G dishwashing liquid brand Magistral, promotes the "therapeutic" properties of washing the dishes, with the idea that the household chore can trigger some amazing brainwaves.
Here, an office worker is on the verge of leaving his job because of his boss, who keeps inappropriately touching him to an absurd degree. It's only when he's scrubbing plates that a great idea strikes on how to deal with it.
Another ad features a woman who's worried that her husband is getting a tattoo of his mother on his chest. However, again there's a solution that comes to her while cleaning her dishware.
The ads are by Grey Argentina, and were directed by Rebolucion's Javier Usandivaras.