phade "Life Sucks" paid social media campaign

Published On
Jan 29, 2024
aa_20240129 phade FINN Partners 3x2

Description

With a new, revolutionary product on the market, phade wanted to make a splash on social channels to raise awareness of its marine biodegradable, home and industrial compostable straws. But with so many eco-friendly alternatives out there already (paper, agave, bamboo, you name it), FINN Partners decided to focus the campaign on the single most differentiating factor setting these sustainable straws apart from the others—these straws (ironically) don’t suck. FINN created bright, branded graphics for Facebook, Instagram and Twitter that pit undeniably awful everyday truths against an undeniably awesome straw that won’t fall apart in drinks (ahem, paper) OR cause the demise of our planet (goodbye, plastic). The takeaway: Not all things in life have to be so disappointing.

 
 

Credits

Date
Jan 29, 2024
Client :
WinCup
Agency :
FINN Partners

Need a credit fix? Contact the Creativity Editors

Project Type