phade "Life Sucks" paid social media campaign
Description
With a new, revolutionary product on the market, phade wanted to make a splash on social channels to raise awareness of its marine biodegradable, home and industrial compostable straws. But with so many eco-friendly alternatives out there already (paper, agave, bamboo, you name it), FINN Partners decided to focus the campaign on the single most differentiating factor setting these sustainable straws apart from the others—these straws (ironically) don’t suck. FINN created bright, branded graphics for Facebook, Instagram and Twitter that pit undeniably awful everyday truths against an undeniably awesome straw that won’t fall apart in drinks (ahem, paper) OR cause the demise of our planet (goodbye, plastic). The takeaway: Not all things in life have to be so disappointing.
Credits
- Date
- Jan 29, 2024
- Client :
- WinCup
- Agency :
- FINN Partners
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