Oasys Mobile : Pherotones
Love is in the air...or maybe it's just the ringing of a Pherotone. Hard to tell the difference, thanks to McKinney's titillating viral effort. The campaign originally launched in January, creating a stir throughout the online communi
Published On
Mar 13, 2006
Editor's Pick
Love is in the air...or maybe it's just the ringing of a Pherotone. Hard to tell the difference, thanks to McKinney's titillating viral effort. The campaign originally launched in January, creating a stir throughout the online community with the news that intimacy expert Dr. Myra Vanderhood had discovered special ringtones scientifically proven to incite intense sexual desire in anyone within earshot. A widely seen web video provided evidence of these alleged Pherotones in action, and the word continued to spread through posters, blog chatter and live Q&A events with Dr. Vanderhood herself. A month later, the Pherotones phenomenon was revealed to be an elaborate marketing campaign for mobile lifestyle portal Oasys Mobile. But those who continue to cling to the scientific potential of mobile mojo can still download their very own Pherotones at Pherotones.com and OasysMobile.com.
Credits
- Date
- Mar 14, 2006
- Production Company :
- The Viral Factory
- Client :
- Oasys Mobile
- Executive Creative Director :
- David Baldwin
- Group Creative Director :
- David Cook
- Associate Creative Director :
- Jason Musante
- Associate Creative Director :
- Matt Fischvogt
- Art Director :
- Owen Tingle
- Interactive Art Director :
- Justin Smith
- Copywriter :
- Colin Dodd
- Programmer :
- Brad Patterson
- Director :
- Henry Littlechild
- Agency :
- McKinney
- Art Director :
- Ryan O'Hara Theisen
- Brand :
- Oasys Mobile
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Project Type
