To tackle the fact that the features of the Philips Hue smart lighting range were difficult for customers to understand, Signify asked us to come up with an online solution. They needed a digital experience that would explain the products in a simple, understandable way and would showcase their main features in an engaging digital environment. So, we’ve created an interactive demonstration of Philips Hue smart lighting products in a virtual online home. An online environment where users could experience the range of features offered by the Philips Hue range and become interested in purchasing the products for themselves.
Experience Philips Hue gave users a new and engaging way to interact with and experience the benefits of smart lighting in their home. It used some unique and innovative techniques to create the interactive sequences, which fused different digital disciplines, like 3D with creative coding.