Creative Direction / Packaging

Published On
Jun 19, 2020

Description

Phlur is an innovative fragrance brand, leader in the direct-to-consumer fragrance market. They create stunning fragrances, designed with leading perfumers and a nod to sustainable practices for online-only sales. Standard Black were engaged to translate Phlur’s identity into impactful packaging and provide a memorable customer experience. Standard Black created bottle deco treatments for the full product offering, secondary packaging, sampler packs and an all-encompassing shipping experience.

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Credits

Date
Jun 19, 2020
Agency :
Standard Black
Client :
Phlur

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