Old Spice : Phone Call

@chrisscross gets The Call

Published On
Feb 04, 2011

Editor's Pick

Last week, Old Spice spokesbeef Isaiah Mustafa announced that a super fan, chosen presumably for his or her social media influence and/or flair, would gain exclusive access to the new Old Spice ad ahead of its public launch. On Thursday, Old Spice and the Wieden team selected Chris Gatewood, aka @chrisscross as super fan.

Gatewood received this phone call from Mustafa.

Gatewood has already released a sneak peekand is expected to release the full spot... soon.