Westfield UTC : Physical Pinterest Board
Pinterest meets the real world.
Published On
Nov 20, 2012
Editor's Pick
La Jolla, California mall Westfield UTC has erected a physical Pinterest board to celebrate its $180 million renovation and relaunch. According to this local article, each participating retailer has physical products from their store featured in gallery-like pins. There's a competition element, too; fans can create their own "Escape Everyday" board on Westfield's Pinterest for an opportunity to win all the items featured on the life-sized board. They include a $500 J.Crew gift card with a personal shopper, an ArcLight private screening for 20 people with refreshments, and a Seasons 52 Chef's Table for eight with wine pairings.
Credits
- Date
- Nov 21, 2012
- Brand :
- Westfield UTC
- Client :
- Westfield UTC
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Project Type
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