Make Beautiful Music on This Piano Vending Machine, Get Rewarded
Borjomi Mineral Water Teams Up With Kiev's Banda Agency for Experiential Campaign
Oct 22, 2014
Amid the political tensions in Ukraine this summer, mineral water brand Borjomi managed to inject some much-needed cheer during the Alfa Jazz Fest in Lviv with this piano that doubled as a vending machine. The piano was placed in the city's central square and anyone could play it, but only the best music was rewarded with a bottle of sparkling water. Banda Agency, a highly creative shop based in Kiev, was responsible for the stunt. Last year, Banda launched an eco-friendly vodka brand with posters featuring live, growing grass.