P&G Thanks Moms Again In Moving Winter Olympics Spot
Ahead Of Sochi, Ad Shows How Moms Pick Us All Up When We Fall
Jan 06, 2014
P&G struck an emotional chord celebrating moms with its Best Job In The World campaign during the London 2012 Olympics, and it's set to do so again with this winter sport-themed sequel, breaking ahead of the Sochi Winter Olympics next month. In the new film directed by Lance Acord by Park Pictures, the emphasis again is on thanking moms, but this time for their job in picking their kids up when they fall -- sometimes over and over again, especially if you're a potential Olympic skier, skater or snowboarder. (And then there's warming those cold feet, and applying ice packs to injured limbs). Mothers -- and others --- can't fail to be moved by the spot.