The Humble Pickle Speaks at Last in Clever McDonald's Ad

DDB Stockholm's Misery Memoir Is a Tale For Our Times

Published On
Dec 18, 2014

Editor's Pick

Pickles -- some love them, some hate them, but we all associate them with McDonald's. That's what makes this long-copy print ad from DDB Stockholm so brilliant. It's the life story of the pickle, from misery memoir --"I realized early on that I was different" -- to happy ending as the companion of "celebrities" like Quarter Pounders and Big Macs. A fine example of tangy copywriting.