Ace Hardware : Picnic
Searching for your Soul Paint.
Published On
Mar 05, 2012
Editor's Pick
To promote Clark + Kensington, its new paint brand, Ace Hardware went for the quirky and fun. It extended its "helpful hardware store" tagline to this campaign, entitled "Soul Paint," to communicate the fact that finding a paint color is no small matter. In fact, it's a deeply involved and intimate decision. Through a television spot and a series of online videos, agency GDS&M introduced 10 "color personalities" that will be the perfect match for your painting (and other) needs.
Credits
- Date
- Mar 06, 2012
- Brand :
- Ace Hardware
- Client :
- Ace Hardware
- Agency :
- GSD&M
- Group Creative Director :
- Victor Camozzi
- Creative Director, Art Director :
- Sean Keith
- Group Creative Director :
- Bryan Edwards
- Creative Director/Writer :
- Ray Longoria
- Art Director :
- Keli Linehan
- Writer :
- Charlie Wolff
- Executive Producer :
- Brent Holt
- Producer :
- Steve Shaw
- Producer :
- Taylor Lovell
- Production Company :
- Bob Industries
- Director :
- Zach Math
- Editor :
- Mackenzie Cutler
- Stylist :
- Trish Summerville
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Project Type
