Ziploc : Picture Day
Ziploc Adds Some Originality to the Season
Published On
Aug 05, 2015
Editor's Pick
Ziploc gives a twist to the traditional back-to-school ad with a campaign in which the "kids" are actually played by animals.
A series of spots entitled "Little Beasts," by Energy BBDO, show adults playing the teachers and parents, while "beasts" like llamas, monkeys and goats play the students. They cover three different scenarios: picture day, the first day of kindergarten, and in this spot (arguably the funniest), parents being called to the principal's office. All the ads carry the endling: "Kids are a trip. Pack accordingly." RSA's Rob Cohen was the director.
Credits
- Date
- Aug 05, 2015
- Brand:
- Ziploc
- Client:
- Ziploc
- Chief Creative Officer:
- Mark Taylor
- Executive Creative DIrector/Writer:
- Mike Roe
- Associate Creative Director/Writer:
- Dan McCormack
- Head of Integrated Production:
- Rowley Samuel
- Creative Director:
- Amy Ditchman
- Executive Producer:
- Melissa Barany
- Account Supervisor:
- Emily Ciaglia
- Senior Account Director:
- Nicole Guisto
- Production Company:
- RSA
- Director:
- Rob Cohen
- Producer:
- Michele Abbott
- Editor:
- Sean Berringer
- Assistant Editor:
- Mark Bachara
- Graphics:
- Vitamin Pictures
- Agency:
- Energy BBDO
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