Go Veg : Pig Door

What if your pet was a pig and your cat was for dinner?

Published On
Oct 31, 2012

Editor's Pick

Would you eat your cat? (Please let the answer be "No.") Then why would you eat a pig? New Zealand's animal rights organization, SAFE, debuts a new campaign that encourages people to Go Veg. The campaign includes an ambient component that places life-size posters on doors that features a pig's face going through cat flaps, and asks you to see all animals as equal. Starseed PR worked on the effort, which also has a website that guides people on the road to vegetarianism, and starter packs with recipes and tips on living a healthy, pig-as-pet lifestyle.


Oct 31, 2012
Go Veg
Go Veg
Starseed PR

Need a credit fix? Contact the Creativity Editors

Project Type