Santander’s piggy bank gets more than a facelift.

What is your money getting in shape for?

Published On
Jul 24, 2020


It’s been said that nothing is more personal than money. Fact is, people accrue different amounts of it for different reasons with different sets of goals. Santander believes it’s important for a bank to respect that – to appreciate that each customer deserves a unique solution. So, if no two people’s financial status is the same, then surely their piggy banks can’t possibly look the same either.

In this second iteration of the brand’s anthem, we follow a woman who trains and raises money for a marathon. Upon finishing the monumental achievement her piggy continues on, belly full of donations, and heads directly to a children’s hospital. Because for her, prosperity is defined more by what she gives than what she keeps.


Jul 24, 2020
Agency :
Arnold Worldwide
Client :
Executive Creative Director :
James Bray
Creative Director :
Sam Mullins
Creative Director :
Justin Galvin
Art Director :
Sam Mullins
Copywriter :
James Bray
Copywriter :
Justin Galvin
Head of Content :
Dave Evans
Producer :
Spring Clinton-Smith
Assistant Producer :
Emily LaPierre
Business Affairs :
Jamie-Lyn Gaudet
Planner :
Ed Castillo
Project Management :
Tina Meade
Project Management :
Priscilla Patterson
Marketing :
Lisa Unsworth
Marketing :
Angela Herbst
Marketing :
Erika Gammon
Marketing :
Stephanie Barnes
Production Company :
Rattling Stick
Director :
Daniel Kleinman
Editor :
The Whitehouse Post
Sound Design :
740 Sound
Vocal Arrangement :
Future Perfect
Mix :
Michael Secher

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