The tagline for French mixer drink Pimento is "totally weird" and it does its best to live up to that name in a bizarre new campaign.
Flavored with ginger, tonic and chili pepper, Pimento is an unusual drink that has proved popular in the French market since its debut in 2009, selling a million bottles in 2017.
Paris-based agency Animals created a 2D/3D animated film to promote the flavor combination. It starts off with a man lying on a beach; he drinks a drop, then his body grows and stretches into the sky. Then he fights with another guy over the bottle, they drop it and it soaks into the sand, resulting in a giant slo-mo crab. Things get gradually more surreal, with psychedelic mermaids and a Monty Python-esque God-like hand, and the whole thing is accompanied by some manic yodel-ing.
It's certainly one of the weirdest spots we've seen in a while -- so, target fulfilled.