This crazy, trippy soft drink ad lives up to its 'totally weird' tagline

Evil mermaids, a slo-mo crab and more in Animals' animation for French brand Pimento

Published On
Jul 02, 2018

Editor's Pick

The tagline for French mixer drink Pimento is "totally weird" and it does its best to live up to that name in a bizarre new campaign.

Flavored with ginger, tonic and chili pepper, Pimento is an unusual drink that has proved popular in the French market since its debut in 2009, selling a million bottles in 2017.

Paris-based agency Animals created a 2D/3D animated film to promote the flavor combination. It starts off with a man lying on a beach; he drinks a drop, then his body grows and stretches into the sky. Then he fights with another guy over the bottle, they drop it and it soaks into the sand, resulting in a giant slo-mo crab. Things get gradually more surreal, with psychedelic mermaids and a Monty Python-esque God-like hand, and the whole thing is accompanied by some manic yodel-ing.

It's certainly one of the weirdest spots we've seen in a while -- so, target fulfilled.

Credits

Date
Jul 02, 2018
Brand:
Pimento
Agency:
Animals-Paris
Creative Director:
Manoelle Van der Vaeren
Copywriter:
Manoelle Van der Vaeren
Art Director:
Pierre Cauret
Producer:
Florence Larroque
Production:
Redge.TV
Illustrator:
Régis Saillard
Sound Producer:
SMOOZE

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Project Type