Pimkie : Pimkie Color Forecast (Making Of)
Mustard was trending in Milan at 10:10 yesterday.
Published On
Apr 11, 2012
Editor's Pick
Happiness Brussels, the agency behind Toyota's IQ Font, has released another tech-enabled effort, Color Forecast, to help the style-conscious discern which colors are "of the moment" in major European fashion centers like Milan and Paris, for fashion brand Pimkie.
Happiness teamed with Portuguese developer Pedro Miguel Cruz to create color tracking software ColorTrack System. High-speed digital cameras set up at key centers of Paris, Milan and Antwerp analyze visual data to create a real-time infographics detailing which colors are trending where, via the webiste or app. See more about how it was made in the Behind the Scenes video.
Credits
- Date
- Apr 12, 2012
- Brand :
- Pimkie
- Client :
- Pimkie
- Creative Manager :
- Gregory Titeca
- Creative Manager :
- Peter Ampe
- Creative Manager :
- Karen Corrigan
- Concept Provider :
- Patrick Glorieux
- Head of Art :
- Cecilia Azcarate Isturiz
- Graphic Design :
- Margot Populaire
- Copywriter :
- Patrick Glorieux
- Copywriter :
- Philip Vandenberghe
- Video Director :
- Bob Jeusette
- Offline Producer :
- Jean-Eric Le Coniac
- Offline Producer :
- Bart Vande Maele
- Online Producer :
- Stijn van Velthoven
- Content Direction and Distribution Online/Offline :
- Joris Joosten
- Content Direction and Distribution Online/Offline :
- Maarten Breda
- Software Color Track System TM :
- Pedro Miguel Cruz
- Website Programming :
- Thibault Jadoul
- Programming iPhone App :
- Bliss Interactive
- PR :
- Big On Results
- Agency :
- FCB
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Project Type