Pinacoteca Art Museum of Sao Paulo : Le Curiosism

There's a cat within all of us.

Published On
Aug 24, 2011

Editor's Pick

Curiosity may have killed the cat, but the Pinacoteca Museum of Brazilian Art and Saatchi & Saatchi would rather you embrace your need to know.

In this filmic, whimsical spot, viewers are invited to give in to their inherently feline, curious nature. The museum has recently undergone changes to its permanent collections, and the campaign, called "Aos Curiosos" (For the Curious) wants visitors to come in and check out the new exhibits.

The film is a sort of manifesto for the campaign and invites you to "satiate your feline" by visiting the museum.

Credits

Date
Aug 24, 2011
Brand:
Pinacoteca Art Museum of Sao Paulo
Client:
Pinacoteca Art Museum of Sao Paulo
Agency:
F/Nazca Saatchi & Saatchi
Creative Director:
Eduardo Lima
Creative Director:
Fabio Fernandes
Art Director:
Bruno Oppido
Copywriter:
Eduardo Lima
Copywriter:
Romero Cavalcanti
Copywriter:
Mariana Borga
Head of Art:
Joao Linneu
Director:
Jones + Tino
Production Company:
Delicatessen Films
Agency Producer:
Adriano Costa
Agency Producer:
Marcio Leito
Editor:
Jones + Tino
Music:
Satelite

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Project Type