Made in America: New Balance Boasts Domestic Job Creation
Jul 01, 2013
Just in time for the 4th of July, New Balance launched its new series of ads today called "Our U.S. Factory Workers vs. Their U.S. Factory Workers," which really is exactly what it sounds like. Created out of Arnold, itÂ comes as a part of a larger "America is for the makers" campaign and informs current and potential customers that, unlike itsÂ competitors, New BalanceÂ employs localÂ workers across itsÂ five New England factories --Â 1,300 of them. The four spots show actual employees sporting the company's sneakers and aggressively competing in activities against... no one.
In this ad, Oscar Brand from the New BalanceÂ Skowhegan, Maine facility has the focus and intensity of Rafael Nadal at the French OpenÂ as he awaits the whistleÂ to serve the ping pong ball. His nonexistent opponent's odds aren't good, which begs the question: is thereÂ an unfair advantage or does the competition just need to step up its game?