This Election Stunt Shows People Will Say Anything for Ice Cream

Phin & Phebes Asks New Yorkers to Compliment Rival Candidates

Published On
Oct 25, 2016

Editor's Pick

The latest U.S. election-hemed stunt shows people will do anything for ice cream -- even compliment the rival of the candidate they support.

Brooklyn-based ice cream brand Phin & Phebes and agency Madwell sent comedian Maria Heinegg to the streets of New York City to tempt people with a scoop of free ice cream -- but only if they paid a compliment to Trump (for Clinton supporters) or Clinton (for Trump fans.). Most of them manage it (although some of the Clinton supporters look pretty stumped for what to say about Mr. Trump, other than "he wears a nice orange.")

Keeping with the election theme, Phin & Phebes is also running a competition for people to win an Ice Cream Party party at its Pints of Positivity site.

Credits

Date
Oct 25, 2016
Brand:
Phin & Phebes
Client:
Phin & Phebes
Agency:
Madwell

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Project Type
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