Pizza Hut is continuing to highlight its delivery value at the expense of Domino's in its U.K. ads by using a zany American-style humor to get the message across.
In the latest ad via agency Iris, it takes the well-known saying "liar, liar pants on fire" and runs with it. Pitchman Parker J. Patterson (John Marshall Jones), who appeared in a previous campaign in which he toppled a line of blue dominoes, wears so-called "Pants of Truth" that go up in flames whenever he tells a lie—like, for instance, when he says that football players are underpaid or the British weather is always glorious. However, Pizza Hut's "Five Pound Favourites" menu doesn't set the pants alight, despite the fact that it might sound "too good to be true."
The campaign builds on (and references) the earlier spot trolling Domino's, which appeared in January. Beverly D’Cruz, Pizza Hut U.K. CMO, comments in a statement: “The consumer response to our first campaign was incredible. Our next challenge was to demonstrate how we can use our platform to communicate our commitment to delivering unbeatable value. This latest installment is designed to do just that with the same playfulness as the original film.”
Directed by Fatal Farm via Agile Films, the 70-second hero spot, seen here, and a series of short films will appear across YouTube, Facebook, Instagram, Twitter, Twitch and Tabmo.