Fage : Plain Extraordinary

Yogurt as a sensory experience

Published On
Mar 01, 2011

Editor's Pick

Fage's first US TV spot shows how plain yogurt can evolve into a sensory experience, with the addition of a little fruit.

The campaign also includes a website re-design for the Greek yogurt brand and a social media push via a branded Facebook page and Twitter stream.

Credits

Date
Mar 02, 2011
Brand :
Fage
Client :
Fage
Agency :
Mullen-Boston
Chief Creative Officer :
Mark Wenneker
Creative Director/ Copywriter :
Brian Tierney
Director, Design/Art Director :
Kevin Grady
Executive Director, Integrated Production :
Liza Near
Producer :
Mary Donington
Director :
Psyop
Creative Director :
Eben Mears
Creative Director :
Lauren Indovina
Executive Producer :
Lucia Grillo
Line Producer :
Karen O'Brien
Post Producer :
Carol Collins
Director, Photography :
Christopher Doyle
Production Designer :
Richard Bridgland
Visual Effects Supervisor :
Vico Sharabani
3D Lead Artist :
Pakorn Bupphavesa
3D Team :
Chris Bach
3D Team :
Eban Byrne
3D Team :
Miguel Salek
3D Team :
Alek Vacura
Composite :
Elad Offer
Composite :
Kirk Balden
Composite :
Mark French
Composite :
Tim Farrell
Composite :
Jeen Lee
Editorial :
Psyop
Editor :
Vico Sharabani
Editor :
El Ohayan
Music and Sound Design :
Pivot Audio
Composer :
Guy Amitai
Audio Post :
Audio Engine
Sound Design/Mixer :
Rob DiFondi
Production Company :
Psyop/Smuggler
3D Team :
Dave Barosin
Flame Artist :
Anu Nagaraj

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Project Type