Coca-Cola/WWF : Plant Billboard

It's alive!

Published On
Jun 28, 2011

Editor's Pick

Coca-Cola Philippines and the World Wildlife Fund for Nature Philippines partnered on this eco-friendly plant-billboard to represent the two organizations' commitment to making a positive impact on the environment. The 60x60 foot billboard is made out of sustainable, recyclable materials and is covered with 3,600 pots of the air pollutant-absorbing Fukien tea plant. Each of the pots was made from recycled bottles of Coca-Cola products, and each contains potting mixture made of industrial by-products and organic fertilizers. Each plant can absorb up to 13 pounds of carbon dioxide a year, so the billboard itself could potentially absorb a total of 46,800 pounds of CO2. As for the maintenance, the billboard uses microirrigation to ensure efficient and economical water distribution to the plants.

Read more about the effort here.

Credits

Date
Jun 28, 2011
Brand:
Coca-Cola/WWF
Client:
Coca-Cola/WWF
Agency:
Momentum - Philippines

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Project Type