A Remote Peruvian Village Gets Light -- Thanks to This Innovative 'Plant Lamp'
Latest UTEC and FCB Mayo Project Harnesses Photosynthesis
Editor's Pick
Peru's Universidad de IngenierÃa and TecnologÃa (UTEC) and its agency FCB Mayo rare known for using water to create environmentally-conscious marketing efforts -- including the Water Purifying Billboard, the Air Orchard and the Water Generating Billboard. Their latest collaboration does something a little different though -- it harnesses the power of photosynthesis.
The Plant Lamp project sees them create the "Plant Lamp" system, which converts nutrients from plants into energy that is stored in a conventional battery. This energy storage allows the lamp to shine without another energy source for up to two hours a day. As seen in this video, UTEC and FCB Mayo brought 10 lamps to Nuevo Saposoa, a region of Peru that has little to no access to electricity.
Credits
- Date
- Nov 06, 2015
- Brand :
- UTEC
- Client :
- UTEC
- Agency :
- FCB
- Chief Creative Officer :
- Humberto Polar
- Executive Creative Director :
- Flavio Pantigoso
- Creative Director :
- Daniel Sacroisky
- Copywriter :
- Silvia Angulo
- Copywriter :
- Richard Gervacio
- Art Director :
- Daniel Tomazini
- Art Director :
- Pietro Soldi
- Below-the-Line Account Director :
- Sandra Goicochea
- Account Supervisor :
- Max Torres
- Account Executive :
- Ximena Gonzlez
- Production Supervisor :
- Toms Corts
- Head of Production :
- Alonso Palomino
- Production Company :
- Sangre
- Director :
- Antonio Sarria
- Director, Photography :
- Antonio Sarria
- Executive Producer :
- Celia Barreda
- Executive Producer :
- Fiorella Casanova
- Assistant of Director :
- Pedro Zamalloa
- Editor :
- Pedro Zamalloa
- Editor :
- Rosana Samanamud
- Post Producer :
- Jorge Sabana
- Post Producer :
- Pedro Zamalloa
- Audio Producer :
- La Sonora
- Client Approval :
- Jessica Ruas Quartara
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