This beautiful, haunting film highlights the horrors of plastic pollution
Dreamlike visuals give way to animals trapped in plastic film in campaign by FF New York
Apr 12, 2018
Environmental nonprofit Sea Shepherd covers the outlines of sea animals in plastic film in a haunting short film and social campaign highlighting the topical issue of plastic pollution in the oceans.
Sea Shepherd worked with FF New York (formerly Fred & Farid) on the film, which is aimed at capturing the attentions of millennials on social media. It starts out as a mesmerizing, almost trippy colorful piece set to a dreamy music track, the kind of thing you might relax to in yoga -- before gradually you realize that what you're watching is animals such as a dolphin, turtle and shark trapped in plastic.
The spot aims to draw attention to the one million ocean animals that die each year due to plastic debris. It comes at a time when mainstream brands are starting to pay attention to banning single use plastic: for example, this week supermarket Waitrose in the U.K. banned its giveaway disposable coffee cups.