EA Sports launches this year's version of its FIFA soccer game with a glorious romp of a spot that sets the "beautiful game" of soccer to a soaring operatic soundtrack.
The ad, by Wieden & Kennedy Amsterdam and directed by Traktor, is backed by a soccer-focused rewrite of Figaro's Aria from "The Barber of Seville," (renamed "Fifaro"). The ad features special appearances from famous players such as Lionel Messi, Sergio Aguero and women's soccer star Alex Morgan, who also featured in a teaser from earlier this year promoting the game's introduction of female players.
Fun, random scenes are also thrown in, such as what looks like a Japanese game show, and two fans having a trombone battle. Other sports greats Kobe Bryant and Pele also appear.
In a statement, Wieden & Kennedy Amsterdam Creative Director David Smith said, "For a game that provides as much beauty as football it's surprising more operas haven't been written about it. So it seemed appropriate to add one to the world's oeuvre."