Play-Doh's 65th anniversary campaign began in a Paris museum
The Hasbro brand celebrates family creativity in push that kicked off with work exhibited at the Paris Museum of Modern Art
Editor's Pick
Lego has successfully managed to market itself as a brand that's more than a toy and all about creativity—can Play-Doh do the same?
For its 65th anniversary, the Hasbro toy brand has teamed up with the Museum of Modern Art in Paris for a new campaign by Brand Station, part of FCB Change, that celebrates creativity in families. It started off with a Play-Doh artwork, created by a father and daughter, hung in one of the museum galleries, marking the reopening of cultural venues in France. The creation was exhibited at the museum last weekend and is also depicted in a digital film directed by Samy Benama, Damien Guiol and Nicolas Massart.
Following that, starting in September 2021, Play-Doh will support the Museum's educational workshop program for youth. Throughout the year, activities will be built around both the permanent collections and the temporary exhibitions, with the focus on sharing curiosity for art in a playful way.
Credits
- Date
- Jun 08, 2021
- Client :
- Play-Doh
- Agency :
- Brand Station
- Brand Manager :
- Claire Cerveaux
- CEO :
- Elisabeth Billiemaz
- Managing Director :
- Xavier Delaporte
- Executive Creative Director :
- Samy Benama
- Executive Creative Director :
- Damien Guiol
- Art Director & Copywriter :
- Hugo Vénutier
- Art Director & Copywriter :
- Maxime Mahistre
- Account Director :
- Laëtitia Neves
- Head of Production :
- Laëtitia Neves
- Head of Strategic Planning :
- Victoire Thiessé
- Strategic Planner :
- Louis Dupont
- Production Company :
- UCORP
- Founder & Producer :
- Vincent Massart
- Director :
- Damien Guiol
- Director :
- Samy Benama
- Director of Photography :
- Nicolas Massart
- Sound Production Company :
- Antfood
- Producer :
- Sébastien Jean
Need a credit fix? Contact the Creativity Editors
