Eat Taco Bell, Get to Destroy Killer Robots on Playstation

Detusch L.A. Promotes Partnership That Will Let Taco Bell Fans Get Access to PS4 Early

Published On
Sep 27, 2013

Editor's Pick

What goes with Doritos Locos Tacos? Not just a sense of deep satisfaction, but also, possibly, the new PS4, more than a month before its public launch. Taco Bell and Deutsch team up for "Play the Future First," a Simon McQuoid-directed spot that features a bunch of dudes racing to try a kill some robots, only to find that a Gordita Crunch and Locos Taco-eating group has already gotten there before them.

The spot promotes Taco Bell's promotion with PlayStation that will let fans win the PS4 before its Nov. 14 public release.


Sep 27, 2013
Brand :
Taco Bell
Client :
Taco Bell
Agency :
Deutsch-Los Angeles
Director :
Simon McQuoid
Production Company :
Imperial Woodpecker
Executive Creative Director/Production :
Brett Craig
Creative Director :
Jason Karley
Director, Content Production :
Victoria Guenier
Executive Producer :
Paul Roy
Executive Producer :
Carr Schilling
Executive Producer :
LaRue Anderson
Creative Director :
Josh DiMarcantonio
Senior Art Director :
Gordy Sang
Senior Copywriter :
Brian Siedband
Director, Integrated Production :
Vic Palumbo
Executive Producer :
Doug Halbert
Executive Producer :
Filip Hejduk
Executive Producer :
Jitka Fridrichova
Executive Producer :
Jo Arghiris
Executive Producer :
Jessica Locke
Music Supervisor :
Dave Rocco
Producer :
Alison McMahon
Producer :
Anita Wetterstedt
Director, Photography :
Jan Velicky
Production Service Company :
Unit & Sofa
Editorial Company :
Cut + Run
Editor :
Steve Gandolfi
Assistant Editor :
Dusten Zimmerman
Assistant Editor :
Sean Stender
Managing Partner :
Michelle Eskin
Senior Producer :
Amburr Farls
Post Production :
The Mill - LA
Producer :
Adam Reeb
Shoot Supervisor :
James Allen
Compositing Supervisor :
James Allen
CG Supervisor :
Gawain Liddiard

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Project Type