Eat Taco Bell, Get to Destroy Killer Robots on Playstation
Detusch L.A. Promotes Partnership That Will Let Taco Bell Fans Get Access to PS4 Early
Published On
Sep 27, 2013
Editor's Pick
What goes with Doritos Locos Tacos? Not just a sense of deep satisfaction, but also, possibly, the new PS4, more than a month before its public launch. Taco Bell and Deutsch team up for "Play the Future First," a Simon McQuoid-directed spot that features a bunch of dudes racing to try a kill some robots, only to find that a Gordita Crunch and Locos Taco-eating group has already gotten there before them.
The spot promotes Taco Bell's promotion with PlayStation that will let fans win the PS4 before its Nov. 14 public release.
Credits
- Date
- Sep 27, 2013
- Brand :
- Taco Bell
- Client :
- Taco Bell
- Agency :
- Deutsch-Los Angeles
- Director :
- Simon McQuoid
- Production Company :
- Imperial Woodpecker
- Executive Creative Director/Production :
- Brett Craig
- Creative Director :
- Jason Karley
- Director, Content Production :
- Victoria Guenier
- Executive Producer :
- Paul Roy
- Executive Producer :
- Carr Schilling
- Executive Producer :
- LaRue Anderson
- Creative Director :
- Josh DiMarcantonio
- Senior Art Director :
- Gordy Sang
- Senior Copywriter :
- Brian Siedband
- Director, Integrated Production :
- Vic Palumbo
- Executive Producer :
- Doug Halbert
- Executive Producer :
- Filip Hejduk
- Executive Producer :
- Jitka Fridrichova
- Executive Producer :
- Jo Arghiris
- Executive Producer :
- Jessica Locke
- Music Supervisor :
- Dave Rocco
- Producer :
- Alison McMahon
- Producer :
- Anita Wetterstedt
- Director, Photography :
- Jan Velicky
- Production Service Company :
- Unit & Sofa
- Editorial Company :
- Cut + Run
- Editor :
- Steve Gandolfi
- Assistant Editor :
- Dusten Zimmerman
- Assistant Editor :
- Sean Stender
- Managing Partner :
- Michelle Eskin
- Senior Producer :
- Amburr Farls
- Post Production :
- The Mill - LA
- Producer :
- Adam Reeb
- Shoot Supervisor :
- James Allen
- Compositing Supervisor :
- James Allen
- CG Supervisor :
- Gawain Liddiard
Need a credit fix? Contact the Creativity Editors
Project Type
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