Eat Taco Bell, Get to Destroy Killer Robots on Playstation
Detusch L.A. Promotes Partnership That Will Let Taco Bell Fans Get Access to PS4 Early
Sep 27, 2013
What goes with Doritos Locos Tacos? Not just a sense of deep satisfaction, but also, possibly, the new PS4, more than a month before its public launch. Taco Bell and Deutsch team up for "Play the Future First," a Simon McQuoid-directed spot that features a bunch of dudes racing to try a kill some robots, only to find that a Gordita Crunch and Locos Taco-eating group has already gotten there before them.
The spot promotes Taco Bell's promotion with PlayStation that will let fans win the PS4 before its Nov. 14 public release.