Nike and Dick's Sporting Goods push young athletes to break all the rules
Pros train by having fun in short film from Wieden & Kennedy
Editor's Pick
For hundreds of years, kids played sports without painted lines, trimmed fields or standardized equipment. Games were about play, not work or scholarships or careers. The stakes were low, and sometimes the rules were made up or changed mid-race, or new games started before old ones ended.
A new short film for Nike and Dick's Sporting Goods from Wieden & Kennedy Portland seeks to recapture that lost magic with an energetic, inspiring montage of sports taken to extreme or absurd lengths. The spot features several young pro athletes: CiCi Bellis takes on three tennis ball machines on a single court, Houston Texans quarterback Deshaun Watson fires passes through a tire propped on the back of a moving pickup truck and Washington Spirit forward Mallory Pugh practices penalty kicks on a rooftop soccer field--with a goal in another building.
Other kids make up their own challenges, whether grabbing a flag off the back of an ATV or catching golf balls with baseball mitts. Some of the tasks are traditional training exercises. A lacrosse team plays a scrimmage with eggs and a plastic-wrapped basketball makes a good dribbling test.
The spot is directed by Stacy Wall of Imperial Woodpecker and is running online and in pre-roll at cinemas. It will make its broadcast debut close to ESPN's ESPY awards on July 18.
Credits
- Date
- Jul 13, 2018
- Brand :
- Nike/Dick's Sporting Goods
- Creative Director :
- Chris Groom
- Creative Director :
- Antony Goldstein
- Creative Director :
- Ryan ORourke
- Creative Director :
- Alberto Ponte
- Copywriter :
- Guilherme Souza
- Art Director :
- Naoki Ga
- Creative Manager :
- Dona Monroe
- Head of Production :
- Matt Hunnicutt
- Head of Production :
- Mike Davidson
- Executive Producer :
- Molly Tait Tanen
- Producer :
- Danielle Magee
- Associate Producer :
- Emily Knight
- Business Affairs :
- Nestor Gandia
- Business Affairs Director :
- Amber Lavender
- Integrated Traffic Manager :
- Maggie Harasyn
- Integrated Traffic Supervisor :
- Tim Bell
- Brand Director :
- Luiza Prata Carvalho
- Brand Manager :
- Erik Wade
- Assistant Brand Executive :
- William Frazier
- Brand Strategy Director :
- Nathan Goldberg
- Brand Strategist :
- Reid Schilperoort
- Communications Planning Supervisor :
- Ryan Craven
- Communications Planning Supervisor :
- Geoff Scoones
- Media Planner :
- Justin Bradley
- Production Company :
- Imperial Woodpecker
- Director :
- Stacy Wall
- Managing Partner, Executive Producer :
- Doug Halbert
- Executive Producer :
- Charlie Cocuzza
- Line Producer :
- Anita Wetterstedt
- Director, Photography :
- Larkin Seiple
- Editorial Company :
- Work
- Editor :
- Rich Orrick
- Editor :
- Ben Jordan
- Assistant Editor :
- Josh Sasson
- Post Producer :
- Brandee Probasco
- Executive Producer :
- Marlo Baird
- Visual Effects and Color :
- The Mill
- Colorist :
- Adam Scott
- Creative Director :
- John Shirley
- Executive Producer :
- Anastasia Von Rahl
- Senior Color Producer :
- Liza Kerlin
- Senior Visual Effects Producer :
- Dan Love
- Senior Visual Effects Producer :
- Ben Foster
- Production Coordinator :
- Ade Macalinao
- Music Company :
- Walker Music
- Executive Producer :
- Sara Matarazzo
- Executive Producer :
- Stephanie Pigott
- Music Coordinator :
- Danielle Soury
- Music Company :
- Found Objects
- Music Company :
- Asche & Spencer
- Sound Design and Mix Company :
- Eleven Sound
- Mixer :
- Jeff Payne
- Assistant Mixer :
- Andrew Smith
- Producer :
- Maddee Bonniot
- Executive Producer :
- Melissa Elston
Need a credit fix? Contact the Creativity Editors