Young Athletes Ignore a Famous Naysayer in Inspiring Film From Nike Korea

Soccer Star Lee Young-Pyo Plays Multiple Characters in Ad by W&K Tokyo

Published On
Aug 26, 2015

Editor's Pick

A legendary Korean soccer player tells young sportsmen and women they're not good enough -- but no-one cares, in this inspiring new ad from Nike Korea.

Created by Wieden & Kennedy Tokyo and directed by AG Rojas of Park Pictures, the spot is led by the voice of Lee Young-Pyo, a retired Korean player who played for clubs including Tottenham Hotspur. He plays multiple characters throughout the film, popping up as referees, a crossing guard, an ice resurfacer and even a weather forecaster, telling young athletes experiencing tough moments in sport that they're just wasting their time. However, they carry on regardless to succeed in their various sports.

Along with the film, Nike has launched a social campaign, "Be Heard," in partnership with free mobile messaging app KakaoTalk . The campaign encourages young athletes to speak out, by recording their voices and telling their own "#JustDoIt" stories. The recordings will be shared daily online and there will also be basketball and football events hosted by Nike Korea where people can record their voices.


Aug 26, 2015
Agency :
Wieden & Kennedy-Tokyo
Brand :
Nike (Korea)
Client :
Nike (Korea)
Executive Creative Director :
Mike Farr
Executive Creative Director :
Tota Hasegawa
Creative Director :
Adam Koppel
Art Director :
Daisuke Maki
Designer :
Choro Koumae
Designer :
Eriko Wakabayashi
Agency Producer :
Darryl Hagans
Account Team :
Ollie Pym
Account Team :
Ryan Johnson
Account Team :
Casey Yoneyama
Account Team :
Liwon Kim
Business Affairs Manager :
Amber Lavender
Digital Planner :
Greg White
Strategic Planner :
Maria Correa
Production Company :
Park Pictures
Director :
AG Rojas
Director, Photography :
Alexander Disenhof
Executive Producer :
Jackie Kelman Bisbee
Executive Producer :
Scott Howard
Line Producer :
Timothy Kerrison
Line Producer :
David Hong
Production Designer :
Brian Croke
Copywriting Company :
Post Producer :
Denice Hutton
Assistant Editor :
Rex Lowry
Post Executive Producer :
CL Weaver
Finishing :
Jameson DeSantis @ Arsenal
Finishing :
Jeff Aquino @ Arsenal
Colorist :
Gregory Reese
Music Company :
Composer :
Eric Stamile
Executive Producer :
Sara Matarazzo
Music Producer :
Abbey Hickman
Sound + Mix Company :
Lime Studios
Sound Designer/Mixer :
Loren Silber
Executive Producer :
Susie Boyajan
Production Company :
Visual Factory
Producer :
Chang-Hwa Jung
Photographer :
Jong-Hyuk Lee
Digital Production Company :
Media Agency :
Executive Producer :
Carol Lynn Weaver
Editorial Company :
Editor :
Conor O'Neill

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