The Assignment: Our assignment was to launch the new Logitech G435 gaming headset in the Latin American (LATAM) market. Specifically, we were tasked with getting young, "social gamers," wanting the headset and the parents of that young audience to buy it for their kids.

The Approach: We built a custom media plan to reach both audiences, including TikTok, YouTube, In-app, and Instagram.  While campaign assets already existed, we had to tailor them to the Latin American audience, and create a few new ones too- like a landing page, in-store merchandising and custom stickers for their Giphy page and use on social media.

The Result: With the combination of in-store merchandising, persuasive advertising and an aggressive media plan, the Logitech G435 quickly became the #1 best selling gaming headset at the largest LATAM retailer, Mercado Libre.