Play Never Ends

The launch of Logitech's G435 Gaming Headset in Latin America

Published On
Feb 15, 2023
AA 20230215 WI Logitech 3x2


The Assignment: Our assignment was to launch the new Logitech G435 gaming headset in the Latin American (LATAM) market. Specifically, we were tasked with getting young, "social gamers," wanting the headset and the parents of that young audience to buy it for their kids.

The Approach: We built a custom media plan to reach both audiences, including TikTok, YouTube, In-app, and Instagram.  While campaign assets already existed, we had to tailor them to the Latin American audience, and create a few new ones too- like a landing page, in-store merchandising and custom stickers for their Giphy page and use on social media.

The Result: With the combination of in-store merchandising, persuasive advertising and an aggressive media plan, the Logitech G435 quickly became the #1 best selling gaming headset at the largest LATAM retailer, Mercado Libre.  


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Feb 15, 2023
Client :
Senior Marketing Manager :
Irma Sandoval
Gaming Marketing Manager :
Ricardo Filo
Agency :
Response Marketing
VP Creative :
Steve Badowski
Media Partner :
Eric Smith
Digital Designer :
Chris Rollins
Account Manager :
Hannah Coutu

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