Martini captures the spirit of summer in Rome in a stylish new European spot that sees a group of friends dance through the city to meet up for an aperitif.
Created by Abbott Mead Vickers BBDO, and directed by Autumn de Wilde at Anonymous Content/Somesuch, the spot is set to the tune of "Via con me", a track which was composed and performed by Asti-born jazz singer Paolo Conte.
Choreographed by Ryan Heffington, whose credits include Sia's "Chandelier" video, the heroine (played by U.S. model Madisyn Ritland) twirls through the city's streets to meet up with a group that includes TV and film influencers from Russia, Ravshana Kurkova and Sasha Petrov; ex-Formula One driver Susie Wolff and French fashion blogger, Camille Charriere. The colors, evening light and city street scenes are beautifully evocative of all things Italian.
The film will run online throughout the summer season in Europe, and is being supported with OOH, digital OOH, and shorter films for TV.