Google Play Goes Straight for the Heart in Big Anthemic Ad out of BBH L.A.
Moving Verse Couple with Pop Culture Moments to Announce New iOS Offering
Editor's Pick
Google Play goes straight for the heart in this big, anthemic spot created out of BBH L.A. A voiceover recites a paean to the body's central organ, dissecting it past biology, to the emotion that keeps it pulsing and causes it to skip a beat. All the while, iconic and quirky scenes pulled from pop culture--and from Google Play's stable of content offering--illustrate the uplifting verse. Directed by Johnny Green via Reset Content, the spot represents a bold step up from Google's more low-key, heartstring-tugging marketing. The spot comes alongside Google Play's recent announcement of the arrival of movies and television to iOS.
"With Google Play we want to bring people more and better ways to experience the digital entertainment they love," said Brian Irving, Director of Marketing for Google Play. "This campaign is based on the idea that entertainment has an emotional impact on each of us and connects with us. When we watch a movie or read a book, we feel something. This spot touches people through the entertainment they love."
Credits
- Date
- Jan 13, 2014
- Brand :
- Google Play
- Client :
- Google Play
- Agency :
- BBH-Los Angeles
- Executive Creative Director :
- Pelle Sjoenell
- Creative Director :
- Josh Webman
- Art Director :
- Ryan "Pocket" Fluet
- Senior Producer :
- Karena Dacker
- Managing Director :
- Matt Ross
- Team Director :
- Tom Murphy
- Production Company :
- RESET CONTENT
- Director :
- Johnny Green
- Director, Photography :
- Joost Van Gelder
- Managing Director :
- Dave Morrison
- Executive Producer :
- Jeff McDougall
- Producer :
- Andrew Travelstead
- Production Supervisor :
- Alana Mitnick
- Production Designer :
- Floyd Albee
- Editorial :
- Union Editorial
- Executive Producer/President (Union LA/NYC) :
- Michael Raimondi
- Senior Producer :
- Zoe Hockings
- Senior Producer :
- Joe Ross
- Co-Editor :
- Jono Griffith
- Assistant Editor :
- Josh Mallalieu
- Co-Editor :
- Nicholas Wayman Harris
- Assistant Editor :
- Carla Blair
- Visual Effects and Finish :
- The Mill - London
- Executive Producer :
- Sean Costelloe
- Visual Effects Producer :
- Alex Fitzgerald
- Shoot Supervisor :
- Ruben Vandebroek
- 2D Lead Artist :
- Richard Lyons
- 2D Lead Artist :
- Iwan Zwarts
- 3D Lead Artist :
- Ruben Vandebroek
- 2D Artist :
- Dan DiFelice
- 3D Artist :
- Olivier Varteressian
- 3D Artist :
- Yong Chan Kim
- 3D Artist :
- Rob Petrie
- 3D Artist :
- Alex Allain
- 3D Artist :
- Kevin Couture
- 3D Artist :
- Weichieh Yu
- 3D Artist :
- Sam Crees
- Motion Graphics :
- Aran Quinn
- Motion Graphics :
- Joey Park
- Colorist :
- Fergus McCall
- Matte Painting :
- Rob Petrie
- Additional Editing :
- Alex Trierweiler
- Sound Design :
- Barking Owl
- Sound Designer :
- Michael Anastasi
- Executive Producer/Creative Director :
- Kelly Bayett
- Music :
- Search Party
- Executive Creative Director :
- Randall Poster
- Music Producer :
- Genevieve Vincent
- Composer :
- Beau Black
- Mix :
- POP Sound
- Mixer :
- Peter Rincon
- Broadcast Business Manager :
- Sean McGee
- Copywriter :
- Ben Barney
- Creative :
- Philip Westman
- Head of Strategy :
- Fran Hazeldine
- Director, Strategy :
- Michael Osbourn
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