Google Play Goes Straight for the Heart in Big Anthemic Ad out of BBH L.A.

Moving Verse Couple with Pop Culture Moments to Announce New iOS Offering

Published On
Jan 13, 2014

Editor's Pick

Google Play goes straight for the heart in this big, anthemic spot created out of BBH L.A. A voiceover recites a paean to the body's central organ, dissecting it past biology, to the emotion that keeps it pulsing and causes it to skip a beat. All the while, iconic and quirky scenes pulled from pop culture--and from Google Play's stable of content offering--illustrate the uplifting verse. Directed by Johnny Green via Reset Content, the spot represents a bold step up from Google's more low-key, heartstring-tugging marketing. The spot comes alongside Google Play's recent announcement of the arrival of movies and television to iOS.

"With Google Play we want to bring people more and better ways to experience the digital entertainment they love," said Brian Irving, Director of Marketing for Google Play. "This campaign is based on the idea that entertainment has an emotional impact on each of us and connects with us. When we watch a movie or read a book, we feel something. This spot touches people through the entertainment they love."

Credits

Date
Jan 13, 2014
Brand:
Google Play
Client:
Google Play
Agency:
BBH-Los Angeles
Executive Creative Director:
Pelle Sjoenell
Creative Director:
Josh Webman
Art Director:
Ryan "Pocket" Fluet
Senior Producer:
Karena Dacker
Managing Director:
Matt Ross
Team Director:
Tom Murphy
Production Company:
RESET CONTENT
Director:
Johnny Green
Director, Photography:
Joost Van Gelder
Managing Director:
Dave Morrison
Executive Producer:
Jeff McDougall
Producer:
Andrew Travelstead
Production Supervisor:
Alana Mitnick
Production Designer:
Floyd Albee
Editorial:
Union Editorial
Executive Producer/President (Union LA/NYC):
Michael Raimondi
Senior Producer:
Zoe Hockings
Senior Producer:
Joe Ross
Co-Editor:
Jono Griffith
Assistant Editor:
Josh Mallalieu
Co-Editor:
Nicholas Wayman Harris
Assistant Editor:
Carla Blair
Visual Effects and Finish:
The Mill - London
Executive Producer:
Sean Costelloe
Visual Effects Producer:
Alex Fitzgerald
Shoot Supervisor:
Ruben Vandebroek
2D Lead Artist:
Richard Lyons
2D Lead Artist:
Iwan Zwarts
3D Lead Artist:
Ruben Vandebroek
2D Artist:
Dan DiFelice
3D Artist:
Olivier Varteressian
3D Artist:
Yong Chan Kim
3D Artist:
Rob Petrie
3D Artist:
Alex Allain
3D Artist:
Kevin Couture
3D Artist:
Weichieh Yu
3D Artist:
Sam Crees
Motion Graphics:
Aran Quinn
Motion Graphics:
Joey Park
Colorist:
Fergus McCall
Matte Painting:
Rob Petrie
Additional Editing:
Alex Trierweiler
Sound Design:
Barking Owl
Sound Designer:
Michael Anastasi
Executive Producer/Creative Director:
Kelly Bayett
Music:
Search Party
Executive Creative Director:
Randall Poster
Music Producer:
Genevieve Vincent
Composer:
Beau Black
Mix:
POP Sound
Mixer:
Peter Rincon
Broadcast Business Manager:
Sean McGee
Copywriter:
Ben Barney
Creative:
Philip Westman
Head of Strategy:
Fran Hazeldine
Director, Strategy:
Michael Osbourn

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