This Tennis Racket Will Help You Improve Your Game

Babolat and Ogilvy Create Connected Tennis Racket

Published On
Jun 04, 2014

Editor's Pick

Tennis racket company Babolat has created "Play," a connected racket that will collect data about your game as you're playing it. Created by Ogilvy Lab in Paris, "Play" will figure out, for instance, how hard the ball is hitting the racket so players can identify the spin and speed of hits. It also lets you compare data with friends, Pro players, or the Babolat Play community.

Credits

Date
Jun 04, 2014
Brand:
Babolat
Client:
Babolat
Agency:
Ogilvy & Mather-Paris

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Project Type