Quantcast
Sony PS3 : Playface | AdAge
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • Careers
  • Calendar
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout

    • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights

    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts

    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights

    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts

    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout

    • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Ad Age Next tickets
    • Amazon's holiday dilemma
    • Super Bowl news
    • Enter A-List now
    • Creativity Top 5
    CREATIVITY
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights
    • Latest
      • With Disney's Frozen 2 heating up, these brands are in luck

        With Disney's Frozen 2 heating up, these brands are in luck

        By Adrianne Pasquarelli - 33 min 31 sec ago

      • Microsoft to extend California privacy protections across U.S.

        Microsoft to extend California privacy protections across U.S.

        1 hour 39 min ago

      • Disney+ just went live (and so did the streaming wars): Tuesday Wake-Up Call

        Disney+ just went live (and so did the streaming wars): Tuesday Wake-Up Call

        By Angela Doland - 4 hours 25 min ago

      • When the cookies crumble, the MAIDs clean it up

        When the cookies crumble, the MAIDs clean it up

        By Gary Walter - 5 hours 25 min ago

      • Funworks' Paul Charney on sketch comedy, funny ads—and the perfect 'Saturday Night Live' cast

        Funworks' Paul Charney on sketch comedy, funny ads—and the perfect 'Saturday Night Live' cast

        By I-Hsien Sherwood - 10 hours 24 min ago

    • Editor's Picks
      • The marketing challenge of convincing customers to upgrade to 5G

        The marketing challenge of convincing customers to upgrade to 5G

        By George P. Slefo - 3 months ago

      • Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        Study finds more Hispanics than non-Hispanics view cannabis as beneficial

        By Julie Liesse - 3 months ago

      • 5 creative ideas for breathing new life into the sputtering auto industry

        5 creative ideas for breathing new life into the sputtering auto industry

        By Mike Sheldon - 3 months ago

      • Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        Verb co-founders on their early forays in advertising—and why they shouldn't be 'put in a box'

        By Lindsay Rittenhouse - 2 months 4 weeks ago

      • How to reinvent a well-known brand

        How to reinvent a well-known brand

        By Drew Neisser - 2 months 4 weeks ago

    • Most Popular
      • Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

        Brands from Netflix to Natural Light get in on ‘OK, boomer’ while HP feels its sting

        By Ilyse Liffreing - 22 hours 44 min ago

      • Apple co-founder Steve Wozniak says Goldman’s Apple Card algorithm discriminates

        Apple co-founder Steve Wozniak says Goldman’s Apple Card algorithm discriminates

        1 day 14 hours ago

      • How Vail Resorts uses data-driven marketing to boost loyalty in the ski business

        How Vail Resorts uses data-driven marketing to boost loyalty in the ski business

        By E.J. Schultz - 1 day 1 hour ago

      • The Top 5 creative brand ideas you need to know about right now: November 11, 2019

        The Top 5 creative brand ideas you need to know about right now: November 11, 2019

        By Ann-Christine Diaz - 1 day 4 hours ago

      • David & Goliath founder on what people get wrong about brand purpose

        David & Goliath founder on what people get wrong about brand purpose

        By Brian Braiker - 1 day 5 hours ago

    • Login

    Sony PS3 : Playface

    The gaming face of gamers.

    Published On
    Aug 25, 2009
    Most Popular

    Rapping ornaments diss your home decor in Ikea's hilarious holiday spot

    See every single toy that McDonald's is resurrecting for the Happy Meal's 40th anniversary

    Fedex may have the best gift idea for your kids this holiday season

    Credits

    Date
    Aug 26, 2009
    Brand:
    Sony PS3
    Client:
    Sony PS3
    Agency:
    Wieden & Kennedy-Tokyo
    Production Company:
    Partizan
    Director:
    Timothy Saccenti

    Need a credit fix? Contact the Creativity Editors

    Project Type
    Video
    Tags
    Video Games

    Related work

    Sony PS3: Sony PS3 : Kids (spec)

    Sony PS3: Sony PS3 : Killzone 2 HD Case Study

    Sony PS3: Sony PS3 : Killzone 2 HD

    Sony PS3: Sony PS3 : Killzone 2

    The Creativity Newsletter

    The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.

    Footer Links

    • Copyright © 1994-2019
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Age Job Postings
    • Ad Choices

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • Careers
    • Calendar
    • Contact Us

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Industry Insights

    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Super Bowl Special Report
      • The 2019 Ad Age A-List & Creativity Award Winners
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts

    • Required ReadingSee All

      • The Growth of OTT and Programmatic

    • OpinionSee All

      • The Media Guy
      • Agency Viewpoint