Communications provider Telia put a cellist in a forest and a violinist up a mountain for a live concert, just to prove the strength and reliability of its fiber connection.
The performance, recorded on April 29, saw musicians from the Gothenburg Symphony Orchestra in five different remote locations in Sweden play Mozart's "Eine kleine Nachtmusik" live via Telia fiber connection. While the video here shows the initial skepticism on the faces of some of the orchestra, the performance appears to have gone perfectly. (There's a Behind the Scenes film if you want to know more about how it was acheived). Agency Ehrenstrahle DDB worked with production company Acne on the campaign, which launched on YouTube this week.
In a statement, JÃ¶rgen Odh of the Gothenburg Symphony Orchestra said: "The musicians had to be able to hear the sound with absolutely no delay -- easier said than done when they are more than 600 kilometers apart. And the quality of the audio and visuals had to be high enough to present the audience at Gothenburg Concert Hall with a realistic musical experience. These were two major challenges, and Telia did an absolutely fantastic job."