Playing MullenLowe's ocean clean-up video game will actually help fight plastic pollution

For every social media share, the agency will donate $5 to Plastic Ocean International

Published On
Oct 09, 2019

Editor's Pick

It turns out yesterday was World Octopus Day, one of those fun, made-up holidays that celebrate something niche. But MullenLowe, which famously switched its logo to a boxing octopus three years ago, is using the opportunity to call attention to the real problem of plastic pollution in the oceans (that’s where octopuses live).

The agency created a video game, “Coral Greef,” that lets players control the MullenLowe octopus and Sandy the crab to fish for plastic waste in the seas. Maneuver over the water and drop your hook at the right time to fetch bags and bottles. Pick up extra time and health in floating bubbles and jettison healing bombs to take out large swaths of pollution.

While the game itself is a fun diversion, MullenLowe has pledged to donate $5 to the non-profit Plastic Oceans International for every person who shares their high score on social media, up to a total of $10,000.



Oct 09, 2019
Agency :
Designer :
Frazer Smith
Global Digital Communications Manager :
Clare Every
Global Project Manager :
Tom Belcher
Director Global Network :
Alex Pierce
Head of Digital Transformation :
James Sandham
Junior Web Developer :
Yacub Ali
Mid-weight Full Stack Developer :
Robert Campas

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