Exhilarating New Nike Basketball Spot Hits Nothing But Net
It Celebrates the Grit and Spirit of the Game in the Philippines
Sep 26, 2014
Basketball is far and away the most popular sport in the Philippines. NBA players are treated to ecstatic receptions when they come to Manila for exhibitions, and this year Nike decided to harness that passion with #playpinoy, a nationwide five-on-five youth tournament that played out over three weekends in August. This 90-second spot was produced to promote #playpinoy, and it's tough to say which aspect of it we like more: the clever, Massive Music-produced cover of "My Way," or the gorgeous visuals produced by Stink.