PlayStation : The All-Star

Time for a showdown.

Published On
Oct 23, 2012

Editor's Pick

Sony Playstation and Deutsch L.A. follow up last year's "Michael" film with "All-Star," which brings together the biggest stars from the Playstation world in one film, doing what they do best: throwing a few punches.

Created to promote the new Playstation Game, PS All-Stars Battle Royale, which lets characters from different games come together to duke it out, the film does the same thing, just in real life -- along with an appearance from the gamer who brought them together in the first place. Director Simon McQuoid at Imperial Woodpecker directs the fun, high-octane film, which was shot in Prague.

The commercial was previously teased by Playstaion through 15-second videos, which can be seen on YouTube. The brand also included 23 Easter Eggs, like the typewriter that types in a foreign language, seen in the first few seconds of the film -- can you translate the text?

Credits

Date
Oct 23, 2012
Brand:
PlayStation
Client:
PlayStation
Agency:
Deutsch-Los Angeles
Chief Creative Officer:
Mark Hunter
Group Creative Director:
Jason Elm
Creative Director:
Sam Bergen
Copywriter:
Liz Cartwright
Art Director:
Stephen Lum
Director, Integrated Production:
Vic Palumbo
Director, Content Production:
Victoria Guenier
Executive Producer:
Paul Roy
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Executive Producer:
Doug Halbert
Line Producer:
Anita Wetterstedt
Production Services:
Unit & Sofa
Executive Producer:
Filip Hejduk
Line Producer:
Petra Ondrickova
Editorial:
Cut + Run
Editor:
Steve Gandolfini
Managing Director:
Michelle Burke
Executive Producer:
Carr Schilling
Head of Production:
Christie Price
Post Facility:
The Mill
Lead Flame Artist:
Tim Davies
Colorist:
Adam Scott
Executive Producer:
Ben Hampshire
Producer:
Adam Reeb
Visual Effects Supervisor:
Hitesh Patel
Music:
Stimmung Music
Composer:
Robert Miller
Sound Design:
740 Sound
Sound Design:
Eddie Kim
Sound Design:
Andrew Tracy
Executive Producer:
Scott Ganary
Audio Post:
Lime
Mixer:
Mark Meyuha
Mixer:
Andrew Tracy

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Project Type