A Dedicated Dad Plays Fairies in This Heartwarming Filipino McDonald's Ad
Spot By Leo Burnett Manila Highlights Delivery Service
Oct 03, 2014
A father dons fairy wings, a wand and a makeshift tutu and plays fairies with his twin girls in this heartwarmng ad for McDonald's in the Philippines. Created by Leo Burnett Manila, it perfectly captures the dad's initial reluctance turning into enthusiasm, to the delightful point where he's interrupted by the McDonald's delivery guy.
The spot is designed to highlight the fast food brand's 'McDelivery' service and its relevance in people's everyday lives. According to Raoul Panes, chief creative officer at Leo Burnett (in an agency statement), it should resonate with the numerous single-parent households in the Philippines, where one parent often works overseas to support the family.