PNC : Christmas Price Index Video

A discount on those turtle doves?

Published On
Dec 01, 2011

Editor's Pick

PNC's annual Christmas Price Index is back, as usual calculating the cost of buying all the items mentioned in the "12 Days of Christmas" carol. This year, buying all those rings, partridges, turtle doves and so on will cost you a whopping $24,263, up from $823 last year.

To visualize all the data, Deutsch has created the Christmas Price Index Express, a fun website that that uses a train to carry you through and collect all the 12 items. While travelling, you stop at the various gifts, figuring out how much they cost, using inflation and currency fluctuation data. The video was made using stop motion and live action with a layer of interactivity.

Credits

Date
Dec 01, 2011
Brand:
PNC
Client:
PNC
Agency:
Deutsch-New York
Chief Creative Officer:
Greg DiNoto
Digital Executive Creative Director:
Stephen Nesle
Group Creative Director:
Jeremy Bernstein
Group Creative Director:
Jeff Vinick
Art Director:
Jeff Kopay
Art Director:
RG Lacandola
Copywriter:
Matt Moyer
Director, Integrated Production:
Joe Calabrese
Director, Interactive Production:
Stephanie Lee-Pang
Executive Producer:
Greg Tharp
Interactive Senior Producer:
Kristina Trimmer
Director:
Peter Sluszka
Director, Photography:
Ivan Abel
Executive Producer:
Greg Bedard
Producer:
Zack Kortright
Creative Director:
Greg Harvey
Head of Production:
Olli Siebelt
Senior Producer:
Craig Duffy
Lead Designer:
Jeff Levine
Digital Director:
Michael Marina
Editor:
Anita Chao
Lead Compositor:
Arthur Hur
Compositor:
John Harrison
Compositor:
Yussef Cole
Compositor:
Sam Mason
Compositor:
Chris Boyce
Illustrator:
Ben Plouffe
Composer:
Benjamin Pacheco
Music Creative Director:
John Connolly
Mix and Sound Design:
Evan Spear

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Project Type