Barnardo's : Point of View

Head & Shoulders gives the Argentinean consumer a rude awakening: a birds-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the

Published On
Apr 18, 2008

Editor's Pick

Head & Shoulders gives the Argentinean consumer a rude awakening: a birds-eye view of his or her scalp, right in front of a dandruff shampoo display. When shoppers stand under an aerial camera, they can view the top of their heads on a TV screen in front of them and, if they dont like what they see, reach out and grab a bottle.

The integrated campaign extends this top-of-head viewto themock second cover of a magazine and on outdoor posters featuring new renderings of Van Goghs self-portrait and the Mona Lisa. Users can also go online to make their own head animation, where you can design your own singing head-top face. Check out a few sample videos: Lollipop, Queen and Nessum Dorma.